Though this article covers paid content for news access, providers of online learning content should read carefully. I have commented frequently that the market for online content is two-time order of magnitude smaller than traditional - that is, if it cost $100 originally, it should cost $1 online. The lemma, mentioned in passing, is that if the price remains the same, then the audience declines by that same margin - an audience of 100 people reduces to an audience of 1.
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